Peak CEO Xu Zhihua China Person of the Year award 2012 brands

"2012, Who Chinese earn respect?" December 18 afternoon, Brand China Industry Alliance, China International Chamber of Commerce hosted the 2012 Person of the Year awards ceremony brand in China held in Beijing. Peak CEO Xu Zhihua Ma Yanli with renowned fashion innovators and social entrepreneurs such as 6 brand managers brand China won the Innovator of the Year.


For this brand Chinese Year awards ceremony Summit theme "Transformation Drive", the organizers explain this: 2012 will soon be history, but the various uncertain factors, led to weak market confidence, the world economic downturn. In the vagaries of 2012, cheap nhl jerseys, who can dare to innovate, bold breakthrough, timely restructuring, corporate brand driven sustainable development, whoever won the respect for the Chinese.


2012 was the Chinese year of transition, the driver of economic restructuring and development, to become an important way to boost market confidence. Social transformation and breakthrough, is inseparable from the efforts of the brand character, present, wholesale nhl jerseys, promote and influence social transformation, driving social and economic development has become an important duty of the brand character. For Peak 2012 is a year of adjustment and transformation, Peak CEO Xu Zhihua said Peak follow the economic and industry trends, adjustments have been made since last year, including channels, ordering policies, shop strategy, product technology and brand strategy , is committed to the transitional period in the industry for Accumulate enough energy savings.


However, the ability to successfully drive transformation and development, related to the company's future development pattern, has become the key to meet the next peak lies. Twenty years ago to the present, the international strategic objectives Peak never change, focusing on the field of professional road basketball has never changed. As the first one to enter the NBA, the Chinese American sports brand, the Olympic brand height and basketball professional brand image rapidly. 2012 Olympic taken various strategic planning, and vigorously expand the international market, a firm international brand positioning.

NBA
In addition to using resources in the U.S. Open, the establishment of overseas R & D center to develop the international market as the fulcrum of the United States outside of this year, in November, they signed the German Olympic Basketball Association, the European market, "plate" bigger and bigger, Recently, the Olympic chairman visited Canada, and the NBA Raptors partnered with intent to further develop the North American market.


At present, the products have been sold to Peak Europe, Africa, Asia, Oceania and other continents in more than 70 countries and regions. "Internationalization is not only the products, channels and marketing into the world, but also the spirit of the brand integration into the world." Xu Zhihua said, "Pick of the global resources for our own use, maintaining the status quo, so that the local brand into the world. "


hero, heroes affect the current situation. In the current social and economic forms the backdrop, the success of the Olympic brand will become the Chinese local brands international model.